The Pew Research Center is one of the most trusted polling firms in the country, especially when it comes to Latinos. Last week, it published findings that should have been a victory lap for Donald Trump and his tortuous relationship with America’s largest minority.
According to Pew, Trump won 48% of Latino voters in the 2024 presidential election — the highest percentage ever recorded by a Republican presidential nominee and a 12 percentage point improvement from his 2020 showing.
Latinos made up 10% of Trump’s coalition, up from 7% four years ago. Latino men went with a Republican for the first time. Trump even improved his share of support among Latinas — long seen by Democratic leaders as a bulwark against their macho Trumpster relatives — by a 13-point margin, a swing even greater than that of Latino men.
These stats prove what I’ve been warning about for years: that Latinos were souring on illegal immigration — even in blue California — and tiring of a Democratic Party too focused on policies that weren’t improving their lives. This gave Trump a chance to win over Latino voters, despite his years-long bloviations against Mexico and Central American nations, because Latinos — who assimilate like any other immigrants, if not more so — were done with the Democratic status quo. They were willing to take a risk on an erratic strongman resembling those from their ancestral lands.
Pew’s findings confirm one of Trump’s most remarkable accomplishments — one so unlikely that professional Latinos long dismissed his election gains as exaggerations. Those voters could have been the winds blowing the xenophobic sails of his deportation fleet right now.
All Trump had to do was stick to his campaign promises and target the millions of immigrants who came in illegally during the Biden years. Pick off newcomers in areas of the country where Latinos remain a sizable minority and don’t have a tradition of organizing. Dare Democrats and immigrant rights activists to defend the child molesters, drug dealers and murderers Trump vowed to prioritize in his roundups. Conduct raids like a slow boil through 2026, to build on the record-breaking number of Latino GOP legislators in California and beyond.
Trump has done none of that. He instead decided to smash his immigration hammer on Los Angeles, the Latino capital of the U.S.
Instead of going after the worst of the worst, la migra has nabbed citizens and noncitizens alike. A Times analysis of data obtained by the Deportation Data Project at UC Berkeley Law found that nearly 70% of those arrested by Immigration and Customs Enforcement from June 1 through June 10 had no criminal convictions.
Instead of harassing newcomers with few ties to the U.S., agents are sweeping up migrants who have been here for decades. Instead of doing operations that drew little attention, as happened under Presidents Obama and Biden — and even during Trump’s first term — masked men have thrown around their power like secret police in a third-rate dictatorship while their bosses crow about it on social media. Instead of treating people with some dignity and allowing them a chance to contest their deportations, the Trump administration has stuffed them into detention facilities like tinned fish and treated the Constitution like a suggestion instead of the law of the land.
The cruelty has always been the point for Trump. But he risks making the same mistake that California Republicans made in the 1980s and 1990s: taking a political win they earned with Latinos and turning it into trash.
Fullerton College student David Rojas calls on Fullerton High students across street to join a protest against Proposition 187 on Nov. 3, 1994. The ballot initiative sought to make life miserable for undocumented immigrants but instead changed California politics.
(Don Bartletti / Los Angeles Times)
Next year will mark the 40th anniversary of the last amnesty for immigrants in the country illegally. It was signed into law by Ronald Reagan, who famously said that Latinos were Republicans who didn’t know it yet. The Great Communicator knew that the best way to bring them into the GOP was to push meat-and-potato issues while not demonizing them.
The 1986 amnesty could have been a moment for Republicans to win over Latinos during the so-called Decade of the Hispanic. Instead, California politicians began to push for xenophobic bans, including on store signs in other languages and driver’s licenses for undocumented immigrants, arguing that these supposed invaders were destroying the Golden State. This movement culminated in the passage of Proposition 187 in 1994, which sought to make life miserable for undocumented immigrants and was eventually declared unconstitutional.
We all know how that worked out.
My generation of Mexican Americans — well on our way to assimilation, feeling little in common with the undocumented immigrants from southern Mexico and Central America who arrived after our parents — instead became radicalized. We waved the Mexican flag with pride, finding no need to brandish the Stars and Stripes that we kept in our hearts. We helped Democrats establish a supermajority in California and tossed Republicans into the political equivalent of the La Brea Tar Pits.
When I covered anti-ICE protests in June outside a federal building in Santa Ana, it felt like the Proposition 187 years all over again. The Mexican tricolor flew again, this time joined by the flags of El Salvador, Guatemala and other Latin American countries. The majority of protesters were teens and young adults with no ties to the immigrant rights groups I know — they will be the next generation of activists.
I also met folks such as Giovanni Lopez. For a good hour, the 38-year-old Santa Ana resident, wearing a white poncho depicting the Aztec god Quetzalcoatl, blew a loud plastic horn as if he were Joshua trying to knock down the walls of Jericho. It was his first protest.
“I’m all for them deporting the criminals,” Lopez said during a short break. “But that’s not what they’re doing…. They’re getting regular people, and that’s not right. You gotta stand up for regular raza.”
Since then, I’ve seen my social media feeds transform into a barrio CNN, as people share videos of la migra grabbing people and onlookers unafraid to tell them off. Other reels feature customers buying out street vendors for the day so they can remain safely at home. The transformation has even hit home: My dad and brother went to a “No Kings” rally in Anaheim a few weeks ago — without telling each other, or me, beforehand.
When rancho libertarians like them are angry enough to publicly fight back, you know the president is blowing it with Latinos.
People gather on Sunset Boulevard and Vin Scully Avenue to protest against immigration raids in Los Angeles as well as the Dodgers on June 21, 2025.
(Carlin Stiehl / Los Angeles Times)
Back to Pew. Another report released last month found that nearly half of Latinos are worried that someone they know might get deported. The fear is real, even among Latino Republicans, with just 31% approving of Trump’s plan to deport all undocumented immigrants, compared with 61% of white Republicans.
California Assemblymember Suzette Martinez Valladares and state Sen. Rosilicie Ochoa Bogh are among those GOP skeptics. They signed a letter to Trump from California Republican legislators asking that his migra squads focus on actual bad hombres and “when possible, avoid the kinds of sweeping raids that instill fear and disrupt the workplace.”
When proud conservatives like Ochoa Bogh and Valladares, who is co-chair of the California Hispanic Legislative Caucus, are disturbed by Trump’s deportation deluge, you know the president’s blowing it with Latinos.
Yet Trump is still at it. This week, the Department of Justice announced it was suing the L.A. City Council and Mayor Karen Bass, arguing that their “sanctuary” city policy was thwarting “the will of the American people regarding deportations.”
By picking on the City of Angels, Trump is letting us set an example for everyone else — because no one gets down for immigrant rights like L.A., or creates Latino political power like we do. When mass raids pop up elsewhere, communities will be ready.
Many Latinos voted for Trump because they felt that Democrats forgot them. Now that Trump is paying attention to us, more and more of us are realizing that his intentions were never good — and carrying our passports because you just never know.
You blew it, Donald — but what else is new?